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The Printing Press as an Agent of Change: Volume II: Communications and cultural transformations in early-modern Europe, by Elizabeth L. E
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- Sales Rank: #4037153 in Books
- Published on: 1979-01-31
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x 1.06" w x 5.98" l,
- Binding: Hardcover
- 358 pages
Most helpful customer reviews
17 of 17 people found the following review helpful.
Great analysis of how technology can transform a culture
By Kindle Customer
If you suspect that the Internet is changing our world in profound ways, this book will stir insights into how technology can rapidly transform nearly every aspect of a culture. Unlike most commentators on the Renaissance, who take for granted the fact that printing brought about great change, Eisenstein focuses on *how* technology triggered and accelerated dramatic change. She focuses especially on the role of exposure to new points of view.
For example, collaboration of printers, scholars and publishers in the first great publishing house, the Aldine Press, brought together people who previously had little knowledge of one anothers' world-views. In order to work together effectively, they were forced to see through one anothers' eyes. Indirect access to new viewpoints had an even broader impact. The ready availability of books allowed a genius such as Copernicus to study cosmology without devoting years of his life as a mendicant scholar. Eisenstein observes that the the movements of stars and planets hadn't changed; the newly available data were the opinions of previous cosmologists. For the first time in history, one could compare and contrast cosmologies in one's spare time, without sacrificing years to visit scattered libraries.
Although Eisenstein makes no attempt to compare early modern Europe with today's world, a reader who is familiar with today's technological changes can hardly help but draw parallels. Gutenberg, the technical purist who was repeatedly sued for refusing to ship his product, acted out the role of the prototypical Silicon Valley inventor suffering from "creeping elegance." Gutenberg's typography has rarely been equalled, but he died bankrupt, his invention owned by the "venture capitalists" who funded him. Meanwhile, Aldus Manutius persuaded compromise among printers (technologists) and church scholars (the publishing establishment). The Aldine Press expertly packaged information into books and catalogs that were easy to sell. Like Microsoft, the Aldine Press became a dramatic business success by delivering excellence in packaging of others' inventions, not by making technical breakthroughs.
Although Eisenstein does not focus greatly on the seat of power in early modern Europe, the Holy Roman Empire, the church clearly suffered the greatest losses of influence as a result of the distribution of new ideas. Eisenstein recalls the protests of Martin Luther to the Pope, saying that he had no idea how so many people obtained his theses so quickly. The Wittenberg Door appears as an early Web site, allowing anyone, including publishers, to seize ideas that previous could not have achieved wide distribution. Eisenstein's readers will surely wonder which institutions in today's world stand to lose influence and power as a result of easy access to a variety of points of view via the Internet.
1 of 1 people found the following review helpful.
An authentic historical account of role of printing presses in early-modern Europe
By Dr Anup K Das
In book "The Printing Press as an Agent of Change" author Elizabeth L. Eisenstein narrates theoretical and practical dimensions of communications and cultural transformations in early-modern Europe. This book is divided into three parts: (p.1) Introduction to an elusive transformation, (p.2) Classical and Christian traditions reoriented; Renaissance and reformation reappraised, (p.3) The book of nature transformed. This book contains specific chapters on aspects of history of printing technologies in early-modern Europe. Printing presses helped the European Christian missionaries to spread Christianity, biblical thoughts and philosophies in continents across Asia, Africa and Latin America. This book also narrates anecdotes of formation of scientific societies and royal academies across the European countries for strengthening scientific research.
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